Mark Levitt is the "Program VP for Collaborative Computing and the Enterprise Workplace" at IDC. His name is on a new report that includes some stats that have raised a few eyebrows.
New research from IDC claims that this will be the year in which spam outnumbers person-to-person e-mail for the first time.
Huh? Don't we hear from anti-spam vendors all the time that spam is 60, 70, 80, 99% of all email? Is Levitt living in a timewarp?
Well, reading between the lines of IDC's press release, it seems to me that we're comparing apples with oranges. I think Mark is including the number of legitimate messages that stay inside an organization. This is typically a whole lot more than the amount that comes in from outside. It might easily double the number of messages a user receives.According to my latest estimates, an "average" email user (whatever one of those is) receives around 40 spam messages per day and 15 legitimate. Me? I get more like 500 spams/day, but that's including several spamtraps.
Spam filters are a lot better than they used to be, so really what this means is that nefarious companies will continue to send messages that nobody will read this year.
[Hat tip: Techmeme]