Saturday 19 April 2008

The Media is Bored with Spam?

bored catI moderated a Ferris Research webinar earlier this week. It was intended to be a press-only event, to support a client's press release. Inevitably with these things, a few non-press register, but that's perfectly OK.

The client is a new spam filter vendor, that seems to have an interesting new twist on the problem (I'm reasonably convinced that it's not just a silly FUSSP).

The thing that really surprised me was how few press people turned up. In fact, non-press outnumbered the press folks two-to-one. What's up with that?

I also heard from the client's PR person (hi, Donna) that nobody has anything spam-related on their editorial calendars.

Doesn't the mainstream media care about spam any more? Certainly their readers do, as evidenced by the continuing churn in the spam filtering marketplace.

Any thoughts? Click the comments link below: I'm all ears.