Tuesday 15 February 2011

JCPenney's Google spamming: Don't let it happen to you

Richi Jennings's picture   The Long View (Computerworld)

You may have seen the news over the weekend that the uber-retailer JCPenney was slapped on the wrist by Google. It would appear that the store's been boosting its position in search results, via some nefarious practices. Could this happen to your employer? Yes! How can IT people help protect their marketing department from making a similar mistake? Find out in The Long View...

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