Friday 25 August 2006

New Unsubscribe Button in Windows Live (née Hotmail)

ClickZ' Rebecca Lieb reports on the Windows Live Unsubscribe button:

Ironic as it may sound, commercial e-mailers are jubilant about a new feature Microsoft's rolling out: an "unsubscribe" button.

The button is part of Windows Live, the beta service that will replace Hotmail in a few months. If it's as successful as many anticipate, expect similar changes at the other major ISPs.

Here's how it works: Windows Live account holders have begun to see the "unsubscribe" button replace the dreaded "report spam" button on messages that contain a valid unsubscribe link. When a person clicks the "unsubscribe" button, Microsoft forwards the request to the sender.
Not sure what I think about this. Microsoft claims to be protecting against listwashing, as only "legitimate" senders get the unsubscribe button. Then again, do we trust Microsoft's view of who's legitimate?

Note that if MS thinks the sender is legit., you don't get to see a Report Spam button.

1 comment:

Anonymous said...

If this is the same "feedback loop" procedure that is already available for MSN/Hotmail, then "legitimate" means you've filled out a bunch of forms, including providing copies of sample past email you've sent to MSN and a form that has to be returned by snail mail after the other forms have been approved. It takes a few weeks to get through the whole process.

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