Oh, this is just peachy. It's amazing how some legitimate organizations just love to act like spammers. Well, if it walks like a duck and quacks like a duck...
[Also note update at end]
However, within the hour I started getting promotional email from Dark Reading's parent company, Light Reading, Inc. (Both organizations are part of TechWeb.) While I'm aware that ZDNet is a spammer haven, I'd not come across this problem with TechWeb before.
After some investigation and back-and-forth emails, Kelly blogged the spamming issue, including comments from Warren Hultquist and Chris Williams, from Light Reading's "Web Team." These amount to the usual litany of spammer excuses:
- Just unsubscribe, using the link in the email.
- Promotional email is the price of registration.
Finally, Kelly signs off with "a less patient user might report it as spam." Well, I guess that makes me impatient, then.
Ironically, this was the whole point of the original article -- if senders do stupid things, they'll get reported to blacklists, so their deliverability will come crashing down, causing bad things to happen to their business.
Update 1: it seems Dark Reading have heeded the key complaint and added two more checkboxes to the preferences page. In life, the mistakes we make aren't as important as how we fix the issues that arise.
Update 2: the next post is a forum exchange between Light Reading's web team and me.