Yale Tankus—an HP exec with a "blog" that has all the hallmarks of being written by a PR flak...Let's be clear: my "PR flak" line was not directed at the specific post to which I linked, but as a general dig at "corporate blogs"—a phrase that you could see as a contradiction in terms.
It seems to me that execs. of large corporations who blog need to be extra-extra-careful not to have their writing perceived as PR-ghosted. Naturally, HP has a business aim for blogging; nothing wrong with that. However, it's important for a blog to be participatory. It should also have a distinctive "voice."
As it happens, I am advising several of my clients on these issues at present. It's a new world. I won't aggrandize it by describing it as a "paradigm shift," but traditional PR certainly doesn't have all the answers.
Tags: blogs, blogging, cluetrain, HP, HPQ.