JCPenney's Google spamming: Don't let it happen to you

  The Long View (Computerworld)

You may have seen the news over the weekend that the uber-retailer JCPenney was slapped on the wrist by Google. It would appear that the store's been boosting its position in search results, via some nefarious practices. Could this happen to your employer? Yes! How can IT people help protect their marketing department from making a similar mistake? Find out in The Long View...

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How should we pronounce "Nokia" anyway?

  The Long View (Computerworld)

So this morning, I made a crack about how Nokia CEO Stephen Elop doesn't even know how to correctly say his own company name. Seems like not everyone agrees with me. Let's have a pointless, Friday debate, in The Long View...

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How NOT to cut code like Facebook

  The Long View (Computerworld)

Facebook's shiny new, radical, "ground-breaking" Messages functionality is seriously, badly broken. Say it ain't so, Richi! Sadly, it is, as you'll discover in today's episode of The Long View...

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You can't stop employees' free speech on Facebook

  The Long View (Computerworld)

Employers: it's not legal for you to restrict what employees say about you on Facebook, or other Internet venues. So says the U.S. National Labor Relations Board (NLRB), after settling a lawsuit with American Medical Response of Connecticut Inc. Let's examine the implications, in The Long View...

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Mozy's PR disaster: the curse of the all-you-can-eat service

  The Long View (Computerworld)

All you can eat! It's an attractive business model, whether you're an Internet service or an ethnic restaurant. But if you're providing an "unlimited" service, what do you do if it's costing you too much to provide? What if, like EMC's Mozy, people are using it more than you'd expected? I have some ideas, in The Long View...
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