Thursday 23 April 2009

AVG loves its freeloaders

AVG makes one of the last free AV products. Here at RSA, I talked to this guy, AVG CEO JR Smith, about why his company is sticking with the freemium model...

According to Smith, it's great having the majority of their "customers" who don't pay for the product. It makes lead generation really easy. Not only are they able to up-sell consumer users who download the free version, but many of those consumers also recommend the use of AVG inside of the SMB in which they work.

Add to that the valuable stream of real-time feedback that their users' installations provide about threats on the Web pages that they discover, and one starts to understand why the company is growing at a claimed 80% annually.

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